May 2023
This campaign reimagines Riverside Park in Providence, RI through a
community-focused identity developed in collaboration with the American Heart Association to promote heart health among children and families.
In collaboration with designer Lindsay Ju and Mark Seokhee Shin, I developed a revitalized park campaign connecting ecology and heart health. The proposal included bilingual signage and brochures to support the area’s predominantly Hispanic community, along with a playful playground concept designed to make the space more engaging for children, parents, and educators.
Key features:
Playground: Children interact with playful character forms integrated into the playground environment, reinforcing the campaign’s friendly & accessible tone.
Brochure & Kiosk: Educational materials that introduce ecology, its importance, and its connection to maintaining heart health.
Signs: Informational signs placed throughout the park highlighting ecological features and explaining their role in the local ecosystem.