May 2023

This campaign reimagines Riverside Park in Providence, RI through a
community-focused identity developed in collaboration with the American Heart Association to promote heart health among children and families.

In collaboration with designer Lindsay Ju and Mark Seokhee Shin, I developed a revitalized park campaign connecting ecology and heart health. The proposal included bilingual signage and brochures to support the area’s predominantly Hispanic community, along with a playful playground concept designed to make the space more engaging for children, parents, and educators.

Key features:

  • Playground: Children interact with playful character forms integrated into the playground environment, reinforcing the campaign’s friendly & accessible tone.

  • Brochure & Kiosk: Educational materials that introduce ecology, its importance, and its connection to maintaining heart health.

  • Signs: Informational signs placed throughout the park highlighting ecological features and explaining their role in the local ecosystem.

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