May 2024

Healing Hue is a conceptual rebrand of the American Art Therapy Association that introduces a calming and approachable identity to encourage greater openness toward art therapy.

This project involved developing a cohesive brand identity using a therapeutic color palette and sans-serif typefaces to create a welcoming and expressive visual language. The proposed system was applied across letterheads, IDs, business cards, merchandise, and a redesigned AATA website.

logo.webp
Group 8.png
Group 9.png
Group 11.png
Group 10.png
business cards.jpg
letterhead + ipad.jpg
macbook.jpg
blue sweatshirt.jpg
pink sweatshirt.jpg
id cards.jpg
ben brenman park.jpg
banner.png
popup tent.png
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